The commercial engineer’s desktop guide- E8 r$ K( z! C9 t6 ?5 p4 _; C
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商務(wù)工程師案頭指南
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This Guide has taken a tour from some fairly broad commercial first principles5 \: k+ H6 G' O6 B5 ~$ U
into the depths of contractual matters, different types of
- j& i& [! c2 I! t7 Lcommercial arrangements and on into the process of negotiation.The* t3 ^+ A) x% ^9 Z1 ^1 [
first chapters were exclusively concerned with hard-nosed business/ U- U- x+ A; l- `, _' L
performance (profit, cash,growth), the protection and exploitation of
- p3 |3 f5 B" u# q1 ^intellectual property and questions of risk.Passing, but essential, reference
5 `% V7 K# |# S9 a) Gwas given to the importance of delighting customers.Whether
& h% u) o) y0 @5 U8 I4 O1 fwith regard to commercial team mates or with customers, Chapter 6
6 Z* X/ d/ N! q. d \, s+ y7 c& uexposed the importance of personal relationships in the success of
3 P p0 O$ G/ [# S5 ~commercial arrangements.This last chapter has expressed the criticality
8 C! Y! R- n4 A2 v z& O- {of sound personal relationships in the pursuit of successful negotiations.
$ M0 j/ t6 q. O. kIt is perhaps appropriate to add the word ‘relationships’ to the
7 i7 H( R. J- q+ |0 Q: Y1 D, Dcommercial key words list of profit,cash,growth,intellectual property,+ T; [) n; ~4 S' a+ L, K( ]
risk and contracts. But as a final reminder of the enduring, underlying( ?- e# I2 b0 b/ q
objective, the last word may safely be left to Mr Micawber: ‘Annual0 [ a3 s. O: U0 U2 T0 y, X
income £20.00, annual expenditure £19.96, result happiness.Annual
q1 ?. T% l" n+ ^income £20.00, annual expenditure £20.06, result misery’! |
發(fā)表于 2008-11-10 21:47:23
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